FIESTA is an acronym of the company's core values, philosophy and mission.
| f | It starts with the Family, with top priority securing the welfare of the basic unit of the society. |
| i | It opens the door of opportunity to that seemingly incapable class to manage their finances well and make good about their money, educating them on the importance of Investment. |
| e | It provides a decent, dignified and safe living Environment, characterizing the festive and communal spirit of Filipinos. |
| s | It addresses the problem of Shelter for the working class by ensuring certainty and security of home ownership, as envisioned by the government. |
| t | It continuously innovates inexpensive, durable and reliable Technology to be able to provide housing units of good quality. |
| a | It makes housing absolutely Affordable through the concerted efforts of the government, financial institutions and the private sector. |